At Noah Kahan’s Benefit Concert in Essex, Vermont, Ben & Jerry’s unveiled an exclusive limited-edition flavor: Northern Latte-tude. This Maple Latte Ice Cream with Graham Cracker Cookie Dough and Pieces was created in collaboration with Kahan and Ben & Jerry’s Flavor Gurus, inspired by Kahan’s Vermont roots and his hit song “Northern Attitude.”
The flavor, created specifically for the concert, aimed to raise funds for Kahan’s mental health initiative, The Busyhead Project, which supports mental health awareness and resources. The event raised over $15,000. “We were thrilled to partner with Noah to create this flavor,” said Emily Smith, Ben & Jerry’s Head of Brand Innovation. The flavor will have a one-day encore today at Ben & Jerry’s Scoop Shops in Burlington and Waterbury, Vermont.
For more information and to support The Busyhead Project, visit: busyheadproject.org.