Japan Focus: Aiya matcha in Middle East, beef exports to Japan, Morinaga and Meiji’s new FFCs, Japanese seafood export markets
Japan’s Aiya eyes growth opportunities in Middle East’s nascent matcha marketJapan-headquartered Aiya is looking to seize growth opportunities in the Middle East, where the matcha market is still in its infancy and has significant room for expansion.The firm made its entry into the region five years ago, at a time where matcha was relatively unknown