European Commission assigns more than €185 million to grow agrifood products
Adopting a 2024 promotion policy work programme, the EC will plough the multi-million-euro investment into developing new market opportunities for the agrifood sector.“For 2024, the work programme contains a budget of €185.9m for co-finance promotion activities designed to raise awareness of EU agricultural products’ quality, gastronomic traditions, and nutritional and sustainability features,” Olof Gill, spokesperson for trade and agriculture