The Wimbledon tennis tournament is a place to see and be seen—and for eternal fashion and beauty muse Alexa Chung, apparently it’s also the place to debut a new hair color. Just weeks ago at Vogue World, she was the classic brunette shade we’ve seen her with for ages—but as of yesterday, she’s now gone warmer.
Chung’s new dye job is a much more subtle take on the red hair color trend we’ve seen since last summer. It’s nowhere near Cherry Coke or Cowboy Copper—no, meet Strawberry Bronde. “Bronde,” a portmanteau of blonde and brown, is a low-maintenance shade hair color worn by Hailey Bieber, Taylor Swift, Blake Lively, and Chung.
This is a warmer, more spice-inspired take on the bronde shade. For a transformation like this, all you need to do is bump up the warmth with a gloss or all-over demi to get this look. Easy and effortless—just like Chungs style—so it makes sense.
Alexa Chung en Wimbledon.Getty Images